How is the Real Estate Market? The Answer in 60 Seconds.
We’re back today with my first video of the second quarter! Today, I’ll be discussing trust.
It came up several times during the Berkshire Hathaway Home Services Sales Convention in Dallas last month. During a seminar, Tom Ferry shared survey results from the question, “What are you looking for in hiring a real estate agent?” 49% said trust. Experience came in at a distant second with 15%. That means half of real estate consumers look to trust an agent before anything else. In our industry, people hire those they trust.
I was also fortunate enough to attend a presentation by Stephen M. R. Covey. You might recognize his name from his father, who wrote The 7 Habits of Highly Effective People, but his son is also incredibly established as an author and speaker. His most recent book is called The Speed of Trust, which I highly recommend. His presentation focused on the 13 behaviors of high trust and how it applies to real estate agents. I'd like to share those takeaways with you today. Here they are:
It came up several times during the Berkshire Hathaway Home Services Sales Convention in Dallas last month. During a seminar, Tom Ferry shared survey results from the question, “What are you looking for in hiring a real estate agent?” 49% said trust. Experience came in at a distant second with 15%. That means half of real estate consumers look to trust an agent before anything else. In our industry, people hire those they trust.
I was also fortunate enough to attend a presentation by Stephen M. R. Covey. You might recognize his name from his father, who wrote The 7 Habits of Highly Effective People, but his son is also incredibly established as an author and speaker. His most recent book is called The Speed of Trust, which I highly recommend. His presentation focused on the 13 behaviors of high trust and how it applies to real estate agents. I'd like to share those takeaways with you today. Here they are:
- Talk straight. Be honest and tell the truth. Use simple language.
- Demonstrate respect. Genuinely care for others.
- Create transparency. Declare your intent. Be open and authentic.
- Right wrongs. Make things right when you're wrong. Apologize quickly. Demonstrate humility.
- Show loyalty. Give credit to others. Speak about people as if they were present.
- Deliver results. Establish a track record of results. Get the right things done.
- Get better. Commit yourself to becoming a continuous learner. Increase your capabilities.
- Confront reality. Take issues head on and early. Acknowledge the unsaid. Address the tough stuff directly.
- Clarify expectations. Disclose and reveal expectations. Don't assume that expectations are clear or shared.
- Practice accountability. Hold yourself accountable first over others. Take responsibility for results, good or bad.
- Listen first. Listen before you speak.
- Keep commitments. Say what you're going to do, then do what you say you're going to do.
- Extend trust. Learn how to appropriately extend "Smart Trust" to others.
Trust is the number one competency of a successful leader today. We are the leaders of our businesses. Anyone that runs a business successfully nurtures trust in everything they do. Use these tips to ensure you’re fulfilling trust with your clients.
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